E-Content organised for the available reading time.

VertragingsApp hosts a range of short stories tagged with the average time period needed to complete each piece – including 5, 10, 15, 20, 25, 30, 45 and 60-minute stories.

The idea behind the app is that travelers experiencing delays due to poor weather conditions or problems with the route can search for fiction or non-fiction from well-known authors that they will be able to finish before they step off the train or bus. Developed in collaboration with the publishing houses Querido, Nijgh & Van Ditmar, Athenaeum-Polak & Van Gennep and Q, the current collection features excerpts from longer books which include links to a webshop where the reader can purchase the full text.

As well as entertaining commuters stuck on public transport or those without much free time to read, the app serves to promote the up-and-coming authors published by VertragingApp’s partners. Users can also request their for favorite authors be added.

Now also the Ferrocarrils de la Generalitat de Catalunya (Catalan Government Railways) has placed QR codes with links to the first chapters of popular novels on its trains, with the aim to encourage citizens of Spain to get into a good book. Each poster encourages commuters to join the ‘reading train’ and once inside, interior posters provide riders with a selection of 40 book titles from which the first chapter can be downloaded via their respective QR codes.


According to El Periódico, authors on the list include Spanish language writers such as Ildefonso Falcones, Jorge Luis Borges and Gabriel Garcia Marquez, as well as translated works by John Le Carré and Umberto Eco. The scheme is set to run for two months and will be repeated three times a year until 2016, with hopes to expand to include works from other publishing houses.

¿Could this type of apps could provide a new way of content monetization in the publishing industry? Now people could buy an magazine article, newsletter, news column, editorial, chapter or book excerpt in accordance to their preferences and time availability.

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