Tagged: Subscription

Top 10 Membership Models

The models are simply the most common types of membership sites!!!

Essentially, a membership program is a product, but what’s interesting about it is the way it’s delivered to customers.

1. Publisher Model: This is probably one of the most common membership models, as it is one of the easiest ones to set up. With the publisher model, fresh content is delivered on a regular, ongoing basis – typically daily or weekly. With this type of membership, it doesn’t matter when someone becomes a member … because they will automatically gain access to the current content as well as all of the content that has been published in the past, which can be delivered in a variety of ways … as articles, audio files, video, PDFs, etc.

2. UPS Model: This model gets its name from the method of delivery … a new package of content is delivered to the members each and every month. Each month (as long as they remain a member) members are directed to a new download area where they can download a new product or new content for that month. The content might be an interview of the month, product of the month, ebook of the month, software download, etc. Unlike the Publisher model where members join and have access to all of the content that has been added up to that point, with the UPS model, each new member starts with package #1. If someone joins in January they get package #1. If they join in February they get package #1 … and so on.  One of the benefits of using this model is that you can create as many packages of content as you want ahead of time, and automate the delivery so you don’t have to worry about adding new content each month.

3. Micro-Continuity: Micro-Continuity is a fixed term membership. These are memberships that are not ongoing, but have a definite end; whether it has a specific end date, or lasts for a specific number of weeks or months. Before someone signs up for the membership, they know that it will end after a certain period of time. A membership model of this type could be used to deliver content over a period of days or weeks, with the content of each day or week or month building on the previous content. One nice thing about the micro-continuity membership is that you pre-load all of your content into the system and it runs on its own just like a crock pot – set it and forget about it. The Micro-Continuity model is perfect for a mini-course. Everyone starts at the beginning – no matter when they join, and continue until the course is over. This type of membership typically has a monthly membership fee, and continues until you either complete the term of the membership or cancel the membership.

4. Modular Course: Similar to the Micro-Continuity model, a Modular course is suitable for a training course that is broken down into modules that are delivered on a weekly or monthly basis. Instead of paying a membership fee, the person taking the course would commit to paying for the entire course (either all at once or in monthly payments). In contrast to the Micro-continuity model, the member is committed to paying the entire course fee, even if they are on a monthly payment plan. This type of membership is set up so that content is delivered to each person one step at a time, each step building on the next. The content is set up to be delivered sequentially so members can get the information, consume it and then move on to the next module.

5. Protected download: Protected download sites are great if you are selling a one-time product … like a software program or another type of digital download. After someone purchases your product they are directed to a download page. But … instead of using a web page or an autoresponder message as your download page, you put the links in a protected download area (a page within the membership site), so that after they pay for the product they are required to set up a user ID and password to access the content. In this case, you might give customers a limited number of days to download the product … maybe 3 or 4 … before it expires.

6. Community Center: A community center would simply be a membership site that is driven through a forum such as SimplePress, a WordPress plugin that integrates very nicely with WishList Member. Members pay a monthly fee to join a community, and then communicate through forum discussions. Forums are very popular with many industries, and are often used as optional methods of support for products and websites.

7. Private Members Area: A private membership site is a membership site that allows members to communicate with each other, download resources and materials, and even interact with each other. This type of membership model can easily be set up for both small and large groups … it doesn’t matter, and has become a very popular trend among the larger, more high-end mastermind groups. It also works well for planning committees, clubs and other similar groups.

8. Coaching Site: Just like the private members area model above, a Coaching site is perfect for coaches or consultants that want to create private member areas for their coaching or consulting clients. In this case, you could set up a separate and secure membership level for each coaching or consulting client where you can communicate privately with them, and where they can download private documents, materials and even the replay of their private coaching calls. You could also have a shared area for group coaching or to provide additional materials that might be available to everyone.

9. Project Management: Again, very similar to the private members area and coaching site. You create a membership level for each type of person in your company or on your team. If you have a graphic designer or webmaster, you might have a graphic designer membership level or a webmaster membership level or one that works for both of them if their duties overlap. You might have a bookkeeper membership level, a VA team membership level … project manager membership level…whatever you need. The project management module allows you to disseminate information and files easily to the system, yet easily restrict or allow access to the information on a case by case basis.

10. Combo: Typically a little more complicated to set up, the combo model is a combination of 1 or more of the different types of membership models mentioned above. You might have a modular course or a coaching site with a community center; and then add a protected download area for a modular course to purchase resources that are mentioned or referred to throughout the course. An association might use a combination of the publisher model, a community center and the protected download area. There are many different and creative ways to combine the different membership models.